Age: All ages
Pagination: 148 pages
Size: 230 x 163 mm
Language: English
Publication: June 2023
Free
ISBN: 978-2-38427-215-0 (printed book)/ 978-2-38427-216-7 (ePub)
Effective and accurate science communication is vital for bridging the gap between scientists and the public. By conveying complex scientific concepts in a clear and engaging manner, writers, communicators, and scientists can increase public understanding and foster informed decision-making. Key elements of effective communication include tailoring the message to the target audience, using simple and relatable language, and incorporating visuals and storytelling techniques. Additionally, transparency and openness about uncertainties and limitations of scientific research build trust.
The purpose of this guide is to encourage communicators to convey science accurately and effectively and to help scientists communicate their findings to the public. This is not a comprehensive communications textbook. It is a ‘quick read’. Each chapter is short and designed to be read in 5 minutes and is self-contained making it perfect to dip into. Collaboration between writers, health advocates, scientists, journalists, and educators can enhance the dissemination of accurate information. By embracing effective communication strategies, scientists can inspire curiosity, promote scientific literacy, and encourage public engagement with science.
James A. Levine, MD, PhD, Professor, is President of Fondation Ipsen. He is a serial entrepreneur, scientist and physician, trained in business at Harvard Business School.
